Games

Treyarch's Revolutionary Shift: Embracing AI in Art Creation

Exploring the potential integration of AI-generated art in future Call of Duty games, sparking debates in the ongoing AI versus human creativity discourse.
  • byZoe Ward
  • 28 APRIL, 2024
  • 64 DAYS 21 HRS
Treyarch's Revolutionary Shift: Embracing AI in Art Creation

Highlights

  • Treyarch's possible transition to AI-generated art receives mixed reactions from the gaming community, stirring up discussions on the future of art in game development.
  • A recent job listing at Treyarch hints at the use of generative AI tools for artwork creation and enhancement, fueling speculations about the studio's artistic direction.
  • Despite reservations about the impact on human artists, the gaming industry is witnessing a rising trend in AI-generated art adoption, raising questions about the balance between technology and creativity.

Treyarch, known for its contributions to the iconic Call of Duty series, is sparking online debates following a job listing that suggests a potential shift towards incorporating AI-generated art in its projects. While the listing doesn't explicitly mention Call of Duty, Treyarch has been synonymous with the franchise for over 15 years.

The studio's journey began with Olympic Hockey '98 for the N64, leading to its venture into Call of Duty with Call of Duty 2: Big Red One in 2005. Since Call of Duty: World at War in 2008, Treyarch has been dedicated to the franchise, developing ten titles by 2023, including all installments of Call of Duty: Black Ops.

The job posting, uncovered by CharlieIntel on Twitter, seeks a skilled 2D Artist/Animator to work on various content types, involving the use of generative AI tools alongside traditional art techniques. The post emphasizes the need for expertise in AI art programs like Stable Diffusion and a proficiency in both digital illustration and motion design.

AI Art: A Contentious Arena

The debate surrounding AI-generated art in gaming is longstanding and particularly pronounced within the industry. A recent Unity report disclosed that 62% of game studios employ AI, predominantly for preliminary purposes rather than final product integration.

While the potential shift towards AI art in Treyarch's projects aligns with industry trends, it has stirred concerns among gamers who advocate for the preservation of human artistry. Nonetheless, as game development complexities increase, the allure of AI-generated art for efficiency may steer more studios towards its adoption, reshaping the creative landscape.

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