Games

Unusual Pricing Quirk: Target Lists Game at Higher Price

A Reddit user captures an odd pricing 'deal' for a newly launched Nintendo Switch game at a local Target store.
Unusual Pricing Quirk: Target Lists Game at Higher Price

Highlights

  • Target displays Sonic Superstars for $20 more than its regular price, baffling customers.
  • Reddit community reacts with surprise and speculation over the inflated price tag at Target.
  • Sega's Sonic Superstars faces commercial struggles, leading to deep discounts elsewhere, contrasting Target's pricing anomaly.

An intriguing discovery was made by a Reddit user at Target, revealing an unconventional pricing 'deal' for the Nintendo Switch edition of Sonic Superstars. This peculiar finding has definitely raised eyebrows among fans of the game, but not in a positive light.

Gaming enthusiasts are accustomed to exciting deals cropping up almost weekly. Recent discounts on popular titles like The Witcher 3: Wild Hunt, Dead Space Remake, and Granblue Fantasy: Relink Deluxe Edition on Amazon have been hard to overlook. However, a recent 'deal' spotted at Target is one that gamers might want to steer clear of.

Shared by a Redditor under the alias Uncharteredfugazis, an image surfaced of an eyebrow-raising 'deal' at Target for Sonic Superstars on the Switch. This well-received 2023 2D platformer, typically priced at $59.99 USD, was not marked down; instead, Target's 'deal' inflated the price. Instead of the standard $60, the game was listed at $79.99, a $20 markup. The origin of this pricing anomaly remains a mystery, but it has certainly sparked some amusing discussions.

Commenting on the post, Reddit user kadosho expressed astonishment at the unusually high price tag for the game. Another commenter, dumpling321, noted similar incidents occurring elsewhere on Reddit, attributing these pricing errors to a widespread computer glitch affecting several Target stores. Some users shared how they recently purchased Sonic Superstars at significantly lower prices from stores like Walmart, making Target's $80 listing even more puzzling given the prevalent discounts elsewhere.

Sega's Sonic Superstars Faces Commercial Struggle

Sonic Superstars did not meet Sega's commercial expectations, with the gaming company acknowledging the game's underperformance in sales. Sega hinted that the success of Super Mario Wonder, released around the same time as Superstars, contributed to its lackluster sales. The game's lukewarm reception among fans and critics at launch likely added to its woes. Consequently, Sonic Superstars has been subject to discounts of up to 50% mere months after its release. Consumers are advised to avoid purchasing Sonic Superstars at Target to prevent overpaying by 20%.

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