Games

Focus Entertainment Rebrands as PulluP Entertainment

French video game company, Focus Entertainment, renowned for publishing the acclaimed Plague Tale games, is undergoing a rebrand this spring.
Focus Entertainment Rebrands as PulluP Entertainment

Highlights

  • Focus Entertainment is rebranding to PulluP Entertainment as part of a broader restructuring, encompassing three internal branches: Focus Entertainment Publishing, The Arcade Crew, and Studios.
  • The company has had a productive few years, releasing games such as Hardspace: Shipbreaker, Evil West, and A Plague Tale: Requiem, which received a Game of the Year nomination at the 2022 Game Awards.
  • Focus Entertainment experienced a decrease in revenue in 2023 and failed to meet its third-quarter goals, which may have prompted the decision to restructure. The response from fans to the new name has been mixed, and its impact on the company's popularity remains to be seen.

Focus Entertainment is gearing up for a restructuring that includes a name change to PulluP Entertainment. Previously, Focus was recognized for its involvement in launching popular titles such as the Plague Tale series, Greedfall, and Vampyr. This rebranding isn't a first for the company, as it was previously known as Focus Home Interactive before its September 2021 rebrand.

In recent years, Focus Entertainment has been an active publisher. In 2022, the company released games like the sci-fi simulator Hardspace: Shipbreaker, the supernatural western third-person action shooter Evil West, and Asobo Studios' critically acclaimed sequel A Plague Tale: Requiem, which earned a nomination for Game of the Year at the 2022 Game Awards. The French publisher had a strong 2023, releasing titles such as Atomic Heart, Warhammer 40,000 Boltgun, Aliens: Dark Descent, and Atlas Fallen.

With a promising lineup of 2024 games on the horizon, Focus Entertainment is once again shaking things up. According to a recent earnings report, the company has announced its name change to PulluP Entertainment in April. The report also acknowledged the failure to meet third-quarter revenue goals due to the absence of major game releases. The name change is part of a broader restructuring, involving three internal branches: Focus Entertainment Publishing, which will continue the third-party publishing work,

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