Nvidia

Nvidia's Partners Increase Prices in China

Changes in pricing from Nvidia's partners are expected to impact the cost of various Nvidia products in China.
Nvidia's Partners Increase Prices in China

Highlights

  • Nvidia's Chinese partners are raising prices by up to 10% on GeForce RTX products, affecting consumers and brand perception.
  • Nvidia remains a leader in technology and software innovation, introducing advancements like ray tracing for enhanced gaming visuals.
  • While select Nvidia products are seeing price hikes in China, the overall affordability of entering PC gaming has improved.

Nvidia board partners in China are planning to hike prices on several GeForce RTX products. These increases, ranging up to 10%, will bring the cost of Nvidia items closer to those in the US market, impacting consumers in the near future.

Nvidia has consistently delivered cutting-edge technology and software that drive innovation in the tech industry. The diverse range of software, hardware, and tools from Nvidia enables users to experience high-performance products. Recent breakthroughs by Nvidia have introduced popular gaming features like ray tracing, setting new standards in modern gaming visuals. As technology advances, product prices inevitably rise, with Nvidia's partners now gearing up for price hikes.

Reports from Chinese Board Channels forums have unveiled that Nvidia's GeForce RTX 40 and RTX 30 series GPUs will see price increases of up to 10%. Key partners in China including Asus, GALAX, and Colorful have already implemented price adjustments on various models, such as the Nvidia GeForce RTX 4090D. Although seemingly minor, these price bumps can significantly impact sales and market positions in China, influencing consumer perceptions of these brands.

Price Surge on Nvidia Offerings

Over the years, Nvidia's product prices have fluctuated, with top-tier 4080 and 4090 RTX models surpassing the $1,000 threshold. However, except for the GeForce RTX 4090D, all other cards are priced between 5% and 15% lower compared to their Chinese MSRP counterparts. For example, the RTX 4080 is available through specific channels at a 15% premium over its MSRP. The following outlines the anticipated price increases on various Nvidia products.

  • GeForce GTX 1650 (1,299 RMB): +10-50 RMB Price Surge
  • GeForce RTX 3050 (1,899 RMB): +10-50 RMB Price Surge
  • GeForce RTX 4060 Ti 16 GB (3,899 RMB): +50-100 RMB Price Surge
  • GeForce RTX 4070 (4,799 RMB): +50-100 RMB Price Surge
  • GeForce RTX 4070 SUPER (4,899 RMB): +50-100 RMB Price Surge
  • GeForce RTX 4090D (12,999 RMB): +200-300 RMB Price Surge

The only exception to the price hikes is the GeForce RTX 4060. The accessibility of PC gaming has improved over time, providing users with cost-effective options. Nvidia's focus on large-scale manufacturing has contributed to more budget-friendly GPU choices.

  • ASUS Dual NVIDIA GeForce RTX 3050 OC Edition

    This Asus graphics card is based on the Nvidia GeForce RTX 3050. It features a compact dual-fan design, perfect for minimal setups, and is optimized for overclocking to enhance performance.

    $380 at Amazon
  • NVIDIA GeForce RTX 3090 Founders Edition
    $1425 $1999 Save $574

    Powered by NVIDIA's Ampere technology, the GeForce RTX 3090 can deliver 60 fps or more at 8k resolutions. With advanced ray tracing and tensor cores, the RTX 3090 is a powerhouse for gaming and intensive video editing. Its 24 GB memory caters to professionals' creative needs, while NVLink maximizes CPU-GPU synergy.

    $1599 at Newegg$1425 at Amazon
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