Cyberpunk 2077 is gearing up for a sequel, and CD Projekt Red might revolutionize its marketing tactics this time. Despite post-launch redemption efforts, including updates, free content, and the popular Phantom Liberty DLC, the game's rocky start still lingers in players' minds. Drawing inspiration from Dragon's Dogma 2 and Saints Row could pave the way for an exciting sequel.

Dragon's Dogma 2 introduced a character creator demo that sparked a wave of fan-made content. Similarly, the ill-fated Saints Row reboot benefited from a free character creator, boosting its visibility. While distinct in gameplay, a similar strategy could work wonders for Cyberpunk 2077's sequel.

The Power of Character Creation Demos

Ensuring Transparency in Marketing

The success of Dragon's Dogma 2's demo highlights the impact of early access to game features on marketing. Offering players a glimpse of character customization not only raises awareness but also fuels excitement to embody their avatars.

The upcoming Cyberpunk 2077 installment may not lack visibility but will need to rebuild trust. The sequel must address past marketing missteps by showcasing a demo, even if limited to character creation, to regain player confidence.

Unlocking Cyberpunk 2077's Potential

While fans anticipate a playable demo, a character creator alone holds significant value. Given the game's focus on modification and futuristic themes, players should have extensive options for customizing their characters, delving into sci-fi enhancements beyond the ordinary.

By following the footsteps of Saints Row and Dragon's Dogma 2 with a demo, the next Cyberpunk 2077 can unveil its RPG essence and offer a glimpse of its innovative design direction, fostering anticipation and trust among its audience.