Insight into the commercial challenges faced by Immortals of Aveum comes from a former developer. The EA-backed magic shooter, featuring a story-driven single-player FPS campaign with diverse magical abilities, initially garnered positive attention upon its August 2023 release but failed to build a substantial following.
As Ascendant Studios' inaugural game and the largest EA Originals title, Immortals of Aveum generated anticipation among first-person shooter enthusiasts prior to its launch. However, its release coinciding with major titles like Starfield, Baldur's Gate 3, and Armored Core 6: Fires of Rubicon significantly impacted its success. Subsequently, due to poor sales, Ascendant was compelled to downsize its workforce by almost half within a month of Immortals of Aveum's release.
Speaking to IGN, a former developer affected by the studio's layoffs shed light on the potential shortcomings of the project. Disclosing that Immortals of Aveum had a substantial $125 million budget, with $40 million allocated to marketing and distribution, the developer asserted that the project was