Outcry Over the Pricy King Kong Glove in Call of Duty

Players express disappointment as a new costly item raises concerns of a troubling trend in Call of Duty: Modern Warfare 3.
Outcry Over the Pricy King Kong Glove in Call of Duty

Highlights

  • Fans criticize the $80 B.E.A.S.T. Glove from the collaboration between Call of Duty and Godzilla x Kong for lacking expected features and being overpriced.
  • The paywalled nature of the B.E.A.S.T. Glove and Activision's focus on expensive microtransactions in Call of Duty stir backlash among players.
  • The substantial revenue from pricey in-game items like the B.E.A.S.T. Glove highlights a concerning trend in Call of Duty's monetization strategy.

Call of Duty: Modern Warfare 3's partnership with Godzilla x Kong introduced the B.E.A.S.T. Glove, an item more expensive than the game itself, leading to dissatisfaction among fans. While the in-game store of Call of Duty: Modern Warfare 3 is generally accepted by users, the introduction of costly bundles often triggers frustration.

In a recent announcement, Call of Duty unveiled collaborations with popular franchises like Dune, Warhammer 40K, and Godzilla x Kong. The Godzilla x Kong: Battle for Hollow Earth event, running from April 5 to April 10, offered exclusive items inspired by the franchise. While most items were well received, the B.E.A.S.T. Glove, priced significantly higher, failed to impress fans.

To acquire the B.E.A.S.T. Glove, players need to buy four bundles, each costing 2,400 CoD Points (around $20). Despite the high price, the glove lacks anticipated features such as unique kill effects or attack animations, disappointing many users. Although it boasts a satisfying sound effect and distinct inspect animation due to its Mastercraft Blueprint status, it falls short of expectations. Twitter user DetonatedCom shared a video showcasing the B.E.A.S.T. Glove in action.

The Hefty Price Tag of the Call of Duty B.E.A.S.T. Glove

The exorbitant cost of items in Call of Duty comes as no surprise given Activision's emphasis on microtransactions, which have proven highly lucrative, generating $5.1 billion in 2021 alone. Notably, items like the B.E.A.S.T. Glove are purely cosmetic and do not confer any gameplay advantages, alleviating concerns to some extent.

In contrast, issues arose with the Gaia skin in Call of Duty, providing players with advantages due to its camouflage properties. Following complaints, the skin was modified to eliminate these benefits.

Activision's strategy of locking certain items behind multiple paid bundles was evident with the Hunger Pains skin, requiring users to purchase two bundles totaling 3,400 CoD Points. While not as controversial as the B.E.A.S.T. Glove's price tag, this approach faced significant backlash. Fans are apprehensive that these recent developments may signal a troubling direction for Call of Duty's in-game store, indicating a potential shift in the game's monetization model.