Games

Atari Breathes New Life into Classic Publishing Label

Reviving a legendary game development and distribution label, Atari rekindles Infogrames to broaden its gaming offerings.
Atari Breathes New Life into Classic Publishing Label

Highlights

  • Atari is reimagining Infogrames as a publishing label, resurrecting a renowned brand known for its varied and outstanding games.
  • Infogrames is set to curate Atari's game catalog, delve into sequel possibilities, and safeguard classic games in the gaming sphere.
  • The recent acquisition of Totally Reliable Delivery Service games bolsters Infogrames' repertoire, heralding fresh prospects and innovative expansions.

Atari is breathing new life into the iconic Infogrames brand by reintroducing it as a publishing label. This strategic move by Atari aims to diversify its gaming portfolio and revive a brand with a storied history in game development and distribution.

Infogrames, a prominent video game developer and publisher, made a significant impact on the gaming industry from the late 1980s to the early 2000s. Renowned for releasing and creating popular titles across various platforms, including consoles and PCs, Infogrames left a mark with franchises like Alone in the Dark, Driver, and RollerCoaster Tycoon, contributing to the expansion and diversity of the gaming landscape. Through acquisitions and international growth, Infogrames eventually rebranded as Atari SA after acquiring the Atari brand. Despite facing challenges later on, Infogrames' legacy endures through its pivotal role in gaming history and industry evolution.

Wade Rosen, Chairman and CEO of Atari, expressed enthusiasm for the revival of Infogrames, praising its track record in publishing and developing a wide range of exceptional games. Positioned as a publishing label under Atari, Infogrames will concentrate on games diverging from Atari's core intellectual properties. The resurrection of Infogrames signifies more than a nostalgic throwback; it represents Atari's strategic maneuver to explore fresh opportunities within the gaming realm.

Infogrames is dedicated to managing Atari's game catalog actively by enhancing digital and physical distribution channels, crafting new collections, and investigating potential sequels to Atari's beloved classic franchises. The preservation of vintage games stands as a crucial pillar of Infogrames' mission, aligning with Atari's dedication to honoring gaming heritage.

Infogrames' Recent Venture

In a notable business move, Infogrames has acquired the Totally Reliable Delivery Service games, trademarks, and foundational assets from tinyBuild LLC. Initially launched in 2019, Totally Reliable Delivery Service has amassed a devoted player community with its multiplayer and party games set in a frenzied open sandbox environment. The game's availability on multiple platforms has fueled its popularity, making it a valuable addition to Infogrames' portfolio. Geoffroy Châteauvieux, Atari's COO, will spearhead the Infogrames team as manager, displaying confidence in the potential of Totally Reliable Delivery Service as a robust IP to expand upon. He underscored the avid player base's excitement and the chance to infuse new vitality into the franchise with Infogrames' innovative approach.

Atari's decision to resurrect Infogrames underscores a strategic vision to leverage established brands and amplify its presence in the gaming arena. With strategies encompassing acquisitions, game development, and preservation, aficionados of classic Atari games should eagerly anticipate the forthcoming ventures from Infogrames.

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