Games

Arc Games Reveals Rebranding Plans Post Acquisition

Following the acquisition of its parent company by Take-Two Interactive, Arc Games shares its decision to rebrand, signaling a fresh start.
Arc Games Reveals Rebranding Plans Post Acquisition

Highlights

  • Arc Games, previously known as Gearbox Publishing, announces rebranding to mark a new chapter in the gaming industry.
  • The team at Arc Games remains unchanged and dedicated to releasing new titles, with an upcoming project reveal at the Triple-I Initiative showcase.
  • Though no longer associated with the Borderlands franchise, Arc Games has successfully supported and launched IPs like Remnant 2 and Gigantic: Rampage Edition.

Arc Games has disclosed its intention to rebrand, transitioning from its former identity as Gearbox Publishing in the aftermath of the sale of its parent company, Gearbox Entertainment, to Take-Two Interactive. With the parent company's sale to Take-Two Interactive and the uncertainties surrounding Gearbox Publishing's future following its exclusion from the transaction by Embracer Group, the community was uncertain about the publisher's next steps.

Recognized for its contributions to the widely popular Borderlands series, Gearbox Entertainment has been a key player in defining the looter shooter genre in the gaming landscape. The acquisition by Take-Two on March 27 raised questions about the impact on Gearbox's game development pipeline. Concerns escalated as the $460 million deal led to Gearbox Publishing, the publishing arm of Gearbox Entertainment, being under Embracer Group's ownership, amidst a restructuring phase involving layoffs in various studios and the sale of Saber Interactive assets to the newly established Beacon Interactive.

Arc Games' Transition to a New Identity

In the wake of the parent company's acquisition, Arc Games announced its rebranding to Arc Games, marking its second name change. Previously known as Perfect World Entertainment before Embracer Group's acquisition in 2021, the publisher is now set for a fresh start under its new identity.

Arc Games reassured its community that despite the rebranding, its team remains intact and committed to delivering new gaming experiences. The company also teased an unveiling of Heart Machine's Hyper Light Breaker trailer at the upcoming Triple-I Initiative showcase, inviting enthusiasts to join the event.

While Arc Games bids farewell to its Borderlands ties, it has found success in supporting titles beyond Gearbox Software's portfolio. Noteworthy ventures include funding Gunfire Games' acclaimed Remnant 2, praised for its unique blend of soulsborne and roguelike elements. Furthermore, the release of Gigantic: Rampage Edition, a hero shooter developed in collaboration with Abstraction Games, highlights Arc Games' diverse publishing initiatives.

Amidst industry-wide layoffs and persistent controversies, the video game development sector has been turbulent in recent years. The future of the rebranded Arc Games remains uncertain as it navigates the competitive landscape without the backing of Gearbox Entertainment's legacy or a flagship franchise like Borderlands.

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