Amouranth, a well-known figure on Twitch, made waves by disclosing her forthcoming business venture alongside the YouTube sensation KSI. Amouranth has built a reputation not only as a streamer but also as an entrepreneur. On the other hand, KSI, who co-established Prime with Logan Paul, brings his business acumen to the table.
Amouranth's content has stirred controversy, evident from her numerous bans on Twitch, the latest one occurring in January for unspecified reasons. Despite these setbacks, Amouranth's resilience and diversified revenue streams showcase her business acumen beyond streaming.
In a recent interview with YouTuber Caleb Hammer for Financial Audit, Amouranth shared plans of launching an energy drink and hinted at a collaboration with KSI. While details remain scant, Amouranth teased exciting developments on the horizon with the KSI partnership, without mentioning any involvement of KSI and Paul's Prime in her new venture.
Unveiling Amouranth and KSI's Joint Project
The specifics of Amouranth and KSI's joint endeavor remain shrouded in secrecy, leaving fans eagerly anticipating the official reveal. Speculations abound, with many speculating about a potential Prime-themed product, although the collaboration could take an entirely different direction. Amouranth's prior ventures in the beverage sector, including partnerships with G Fuel and The Order of Yoni, hint at a diverse entrepreneurial spirit.
Anticipation is high for Amouranth's entry into the energy drink market, a move long foreseen by her followers. To stand out in a crowded market, the Twitch star must craft a distinctive flavor. Jokingly referencing her past sale of bathwater, Amouranth once teased a bathwater-flavored drink, showcasing her quirky sense of humor. Notably, she even sent a jar of her bathwater to xQc along with a body pillow.
Various streamers and creators have diversified into unique product lines. For instance, Twitch personality Pokimane introduced Myna Snacks, a line of healthy chocolate cookies for guilt-free snacking. In a similar vein, YouTuber Jacksepticeye ventured into the beverage industry with Top of the Mornin Coffee, offering a range of coffee and tea blends.