The well-known convenience store chain, 7-Eleven, has revealed an unexpected collaboration with Tetris. This partnership introduces a handheld gaming device featuring the iconic '80s video game. In 2024, fashion and video game collaborations are quite common, like the various Pokemon merchandise partnerships with renowned brands. However, the emergence of Tetris merchandise caught many by surprise.
Originally launched almost 40 years ago in 1985 by Russian engineer and game designer Alexey Pajitnov, Tetris remains one of the most recognizable video games globally, inspiring numerous imitations and variations. The game has managed to stay relevant over time, with one of its significant adaptations being Tetris 99, a free online multiplayer battle royale version released in 2019 for the Nintendo Switch.
Priced at $30, the handheld gaming device from 7-Eleven comes in a case designed resembling the brand's iconic Slurpee cup. It features a glowing colored backlight, a full-color 1.8-inch screen, and a built-in speaker. The device operates on three AAA batteries but also supports wired gameplay using a USB-C cable. Although currently unavailable, the 7-Eleven website teases its impending release with no specific date provided.
Specifications of 7-Eleven's Tetris Handheld Game Device
- Unique Slurpee cup-inspired design
- Glowing top design
- 1.8-inch color screen
- Built-in speaker for audio
- Battery-powered (AAA) or USB-C compatible (cable not included)
- Expected Release: TBA
In addition to the handheld device, Tetris enthusiasts can explore other merchandise resulting from this collaboration. The collection includes various shirts, a tote bag, two cap designs, sweatshirts, and stickers featuring both Tetris and 7-Eleven branding. The designs are visually appealing, potentially rivaling other fashion collaborations such as the partnership between Japanese brand Uniqlo and franchises like Tekken.
Recently, Tetris gained attention when a 13-year-old fan achieved an unprecedented milestone by reaching the game's